A comprehensive report on the opportunities for local TV in an evolving media landscape was released by trade groups TVB and CIMM. (Photo by Katherine Frey/The Washington Post via Getty Images) Last ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
WASHINGTON--(BUSINESS WIRE)--With 76% of U.S. households now able to receive a NEXTGEN TV broadcast signal, America’s local TV broadcasters are hailing the introduction of new ATSC 3.0 receivers that ...
As the devastating wildfires began to sweep across Los Angeles on Jan. 7, frightened residents were not turning to Netflix. Local TV news broadcasts were the video go-to for residents seeking ...
Local TV news is in trouble. For decades, 24/7 cable news and digital news sites have chewed away at its audience base. Younger audiences have little interest in tuning in at 6 or 11 p.m. to catch a ...
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...
Meteorologists at 27 local TV news stations are facing uncertainty about their jobs after Allen Media Group announced a new local weather initiative with The Weather Channel. The group, which owns TV ...
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